CARMEL, CA – The Big Sur International Marathon welcomes long-time partner HOKA as its new presenting sponsor for the 38th annual event set to take place on April 27, 2025. This 5-year partnership builds upon HOKA’s longstanding relationship with the marathon and expands on their shared commitment to delivering a world-class experience for runners.

HOKA has been a premium sponsor of the “must-run in your lifetime marathon” since 2018 and as presenting sponsor, will continue its involvement in the Big Sur International Marathon’s VIP program as well as the prestigious Boston 2 Big Sur Challenge, providing premium runner amenities like exclusive gear, custom training programs and coaching from exciting running world personalities. On race day, runners will be greeted by the energy of the HOKA FLY HUMAN FLY Zone, a branded on-course activation that cheers participants toward the finish line.

“We are thrilled to deepen our partnership with HOKA, a company that shares our passion for community, innovation, and performance,” said Dino Pick, Chair of the Board of Directors. “We know that this renewed partnership will enhance the world-class experience we are able to deliver to our runners.”

Although the 2025 Big Sur International Marathon is already sold out, there are still opportunities to participate in the event and join us as we kick-off an incredible 5-year collaboration with HOKA. Run with one of our official charity partners or by securing a Youth Fitness Charity Entry, whose proceeds support youth running programs in Monterey County.

For more information about the 2025 Big Sur International Marathon and ways to participate, visit our website.

About the Big Sur Marathon Foundation
The Big Sur Marathon Foundation is a nonprofit organization whose mission is to create beautiful running events that promote health and benefit the community. Under the brand are the Big Sur International Marathon in April and the Monterey Bay Half Marathon in November. Each year, the organization donates nearly $300,000 to local nonprofits via their grant program to community volunteer groups.

About HOKA®
HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly

About Blistering Pace Race Management
Founded in 2016, BPRM works in a variety of race management capacities, ranging from specific projects to full event oversight. Clients include the San Francisco Half Marathon (10K & 5K), the Napa Valley Marathon and Half Marathon, the Big Sur Marathon Foundation, Chicago Event Management, and the New York Road Runners. For more information, visit blisteringpace.com.