Carmel, CA – With over a decade of uninterrupted designation as a zero-waste event organization, the Big Sur Marathon Foundation (BSMF) is excited to announce a partnership with HydraPak as their Official Reusable Hydration Gear Partner. HydraPak will bring their premium reusable hydration product line and sustainability mission to participants and visitors of the 35th Annual Big Sur International Marathon this April. Crafted in Northern California, HydraPak designs and produces flexible performance hydration systems aimed at reducing single-use waste and supporting athletes and adventure-seekers in the pursuit of personal goals.
BSMF prioritizes the development of ecologically and environmentally sustainable practices and is always looking for new ways to conserve resources. The marathon’s budding partnership with HydraPak is the first step in the organization’s quest to eliminate all single-use cups on course at BSMF events.
Participants in the 2020 Big Sur Marathon and related race weekend events will be invited to opt-in to a cupless experience during their race. The first 4,000 participants to take the cupless pledge will receive a complimentary Big Sur Marathon branded SpeedCup™, courtesy of HydraPak. In an additional effort to preserve California State Parks, the 12K race, which is the only distance to run through Point Lobos State Park, will be completely cupless. 12K participants will receive their SpeedCup™ at the time of packet pick-up and are required to utilize the cup on course. Custom branded hydration offerings will also be available for sale online and at the Health & Fitness Expo, held two days before the marathon.
“Finding ways to reduce our footprint is always top of mind,” said Doug Thurston, race director and executive director of the Big Sur Marathon Foundation. “We’ve made several important shifts to more sustainable practices over the last few years, and the decision to bring HydraPak on board to help us eliminate all single-use cups on course is a natural progression for us.”
Crafted with Thermoplastic Polyurethane (TPU), a 100% BPA and PVC free material, HydraPak products are guaranteed to meet or exceed the most rigorous national food safety standards in the world. The company’s performance-based hydration products are three to six times lighter than their hard plastic or stainless-steel equivalents, making for easy transport from start to finish.
The brand was born in 2001 out of a relentless desire to create better hydration solutions for performance-driven people. Easy-to-use and highly functional, every HydraPak product showcases the technical manufacturing expertise that has distinguished the company for nearly two decades. By offering a better way to hydrate, and continually seeking to refine its offerings, HydraPak has pioneered new product categories and become a trusted partner for dozens of brands and events.
“We’re eager to add value to the sustainability efforts of the BSMF by adopting the use of reusable hydration solutions with their road race events,” said Morgan Makowski, Director of Marketing at HydraPak. “Not only are we reducing waste with reusable cups, but we’re helping educate runners and other event hosts about different environmental impacts.”
The Big Sur International Marathon will celebrate its 35th presentation on April 26th, 2020, with 15,000 total entrants expected in seven different races. The full marathon and all other Sunday distances are sold out with limited spots still available in the innovative Boston 2 Big Sur Challenge and Saturday’s 3K event in Pacific Grove. Learn more and register at www.bigsurmarathon.org.
About the Big Sur Marathon Foundation
The Big Sur Marathon Foundation is a nonprofit organization whose mission is to create beautiful running events that promote health and benefit the community. Each year, the organization disperses roughly $350,000 in grants to local nonprofit organizations affecting positive change in the Monterey County community. Under the brand are three individual races: Big Sur International Marathon in April, Run in the Name of Love 5K and 2K in June, and the Monterey Bay Half Marathon, 5K and 3K in November. In addition, the Foundation oversees the award-winning JUST RUN® youth fitness program. www.bsim.org
About HydraPak
HydraPak spends thousands of hours considering every minute detail. Our reputation has been earned on dusty desert trails and frigid mountain peaks, and through partnerships with leading brands like Salomon and Osprey. We don’t simply supply our brand partners, we collaborate with them during the design and testing phases so their finished products perform beyond the sum of their parts. We innovate and then engineer our gear to be a reliable platform you can use to push beyond where you got before. Set a goal, achieve, and set another. At HydraPak, performance-driven defines who we are—and we know it defines you too. www.hydrapak.com
Contact: Hillary Fujii, Marketing Manager
831.625-6226/hillary@bsim.org
