Media Contacts:
BIG SUR MARATHON
Hillary Fujii
hillary@bsim.org
831.625.6226
SUFFERFEST BEER COMPANY
Kali Platt
Catapult Creative Labs
kplatt@aimmedia.com
562.310.4640
Big Sur Marathon Taps Sufferfest Beer Co. as Official Beer Sponsor
Beer celebrates those who sweat for their beer and suffer well
Carmel, CA (April 17, 2019) — The Big Sur Marathon Foundation has announced that Sufferfest Beer Company is the new Official Beer Sponsor of the Big Sur International Marathon. The two California companies share values of being purpose-driven and focus on creating experiences that prioritize mission, impact, and celebration.
“Sufferfest embodies the spirit of our athletes and uniquely caters to the finish line with premium, thoughtfully crafted beer ,” said Christy Slye, partnerships manager of the Big Sur Marathon Foundation. “What’s more, Sufferfest’s B Corp values align with our focus on environmental sustainability and keeping our events as close to zero-waste as possible.”
Big Sur Marathon’s “Green Team” strives toward becoming a zero-waste event each year, with strategic recycling, compost, and reusability programs developed into its footprint.
Celebrating its 34th presentation on April 28, with over 4,800 total entrants, the dramatic road, a designated National Scenic Byway, offers incredible views of the steep wooded hills that rise from the rocky shores and crashing waves of the Pacific Ocean. The Big Sur International Marathon is consistently ranked as one of the most beautiful and challenging marathons in the world. It has also been reviewed as the “best destination marathon” and annually draws runners from all 50 states and more than 35 countries.
“Our favorite taproom is at the finish line,” said Caitlin Landesberg, CEO and founder of the Sufferfest Beer Company. “Sufferfest has authentic origins within the endurance community and we are so excited to sponsor such an iconic marathon and sweat with fellow runners.”
Driven by the desire to have the best “finish line” beer in the world, Caitlin Landesberg took matters into her own hands. As fellow runners and endurance athletes rapidly drove demand, she launched Sufferfest Beer Company in Spring 2016.
A Certified B Corporation, Sufferfest continues to disrupt the industry with its craft-without-compromise principles by using ingredients not commonly found in beer to develop great tasting, innovative brews inspired by athletes and meant to be shared after any sweaty endeavor. Two classic Sufferfest brews include FKT Pale Ale, brewed with black currant and salt, and Repeat Kolsch with a mere 95 calories, 5 grams of carbs and added bee pollen. All of Sufferfest’s beers are also gluten-removed.
As the Official Beer Sponsor, Sufferfest will have a major presence at the two-day Health & Fitness Expo and the marathon’s finish village.
To learn more or register, visit www.bigsurmarathon.org.
About the Big Sur Marathon Foundation
The Big Sur Marathon Foundation is a nonprofit organization whose mission is to create beautiful running events that promote health and benefit the community. Under the brand are three individual races: Big Sur International Marathon in April, Run in the Name of Love 5K and 2K in June, and the Monterey Bay Half Marathon in November. In addition, the Foundation oversees the award-winning JUST RUN® youth fitness program. www.bsim.org #bigsurmarathon
About Sufferfest
Sufferfest Beer Company provides active, healthy and passionate humans with premium quality beer. Created for those who go the extra mile, we’re committed to serving delicious beer that delivers more without settling on taste or quality. Sufferfest Beer Co. is a certified B Corporation, because we’re dedicated to practicing environmental sustainability and positively impacting the communities in which we sweat, drink and celebrate. Whether you crushed it on the trails, had a big win at the office, flexed your weekend warrior, or shredded the gnar, you deserve our beer. From us to you: go hard, have fun, and enjoy the sufferfest. Learn more about why we sweat for our beer at www.sufferfestbeer.com.
